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Valorization is my obsession. In luxury we’re working not just with cotton but with precious materials— wool, cashmere, etc. People have already worked on a finished product. How can we honor those people, the Paul mcDonald uk tour risograph orange beach al 2023portrait shirt Besides,I will do this whole chain that came before—the farmer, the tanner, the skins? How can you respect them in a way that’s not a dead-end but a springboard? As a scientist and engineer by training, I want to find a solution for getting as high as possible in the circle. And it will function as soon as we find economic viability, so all our creativity goes into finding the magic ingredients, the recipe, the ecosystem to make that happen locally.
I’m attached to the Paul mcDonald uk tour risograph orange beach al 2023portrait shirt Besides,I will do this idea of several lives. I think that, in time, a change of mindset is going to become self-evident. We’ll end up not caring if the cotton or linen we’re wearing has already had many lives. The principle is that when a molecule leaves the earth, it shouldn’t return there. It should remain in the industrial circuit. That might even entail collaborations: a textile might become a chair or another piece of furniture. We’re working a lot on coordinating with other players: fashion can transform to serve other industries. We’ve used materials we received to develop knife handles, for example, and those can live maybe 30 or 40 years.
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