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During lockdown in L.A. back in 2020, model Yumi Nu passed the Bearded man wearing driving glasses get in loser we’re playing d and d shirt But I will love this time just like anybody else: by online shopping. Nu—who has graced Vogue’s September issue cover, and made history by becoming Sports Illustrated’s first Asian curve model—would consistently browse, and she started to notice a lack of wardrobe options in her sizes. “It became more and more obvious to me that there was this huge gap in fashion for mid- and plus-sized customers,” says Nu. With nothing but time on her hands, she then came up with a plan to start her own line.
Blueki is a new size-inclusive knitwear line that stems from Nu’s initial 2020 brainstorm. The model wanted to create an assortment of wardrobe staples that were not only available in a large range of sizes and styles, but are also ethically-made. “Usually, you can find something fashionable [and accessible], but you have to ignore the Bearded man wearing driving glasses get in loser we’re playing d and d shirt But I will love this fact that someone overseas is making less than $2 [to make it],” says Nu. “Or, on the other hand, you have ethically made fashion, but it costs a bit more and the styles are terrible. I wanted to make pieces that I couldn’t find for myself.”
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