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Submission began making products to set an example for other brands, starting with glitter. The decision wasn’t commercially driven, says Jaeger. While the Number 60 Tennessee Titans releasing center ben jones vintage logo shirt Also,I will get this brand could have potentially sold more if it had launched with an everyday product, it might not have been able to “tell the story about our mission and what we stood for”. Glitter, she explains, is often made of “cheap-looking” aluminum or plastic. Submission’s products use natural cellulose taken from wood pulp, primarily from eucalyptus trees, and are biodegradable (the level of biodegradability is certified by TÜV Austria, an independent body). “We wanted to show that you could be 100 percent plastic-free and still be colorful, fun, and appealing.”
Launching with glitter helped to “put the Number 60 Tennessee Titans releasing center ben jones vintage logo shirt Also,I will get this brand on the map”, Jaeger believes. Other fashion brands, including Private Policy and Nyguen Inc, wouldn’t have used its products in its runway shows otherwise, she says. “It was great from a marketing perspective.” In 2022, Submission launched its second product—a balm—which is more for everyday use. In 2023, the brand will potentially introduce more mainstream beauty categories, such as highlighters, bronzers, and body oils. Much is dependent on developing the right packaging, says Jaeger. “The world doesn’t need more makeup. We won’t launch a product if we can’t make a non-plastic container.” Submission’s containers are made of glass while the cap is made of tin, without the industry-standard polyethylene (PE) plastic liner.
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